AMSTERDAM
THE NETHERLANDS
THE NETHERLANDS
THE MARKETING AGENCY FULLY DEDICATED
TO FEMALE SPORT AND CULTURE
TO FEMALE SPORT AND CULTURE
SOCIAL
@BRANTHLETE
@BRANTHLETE
BRANTHLETE.NL
01.
WHO WE ARE
WOMEN’S SPORTS IS GROWING FASTER THAN EVER, AND BEHIND THAT MOMENTUM IS AN AUDIENCE THAT GENUINELY CARES.
AT BRANTHLETE,
WOMEN’S SPORTS IS
IN OUR DNA.
WE LIVE IN
THIS CULTURE.
We are a marketing agency fully focused on women’s sports. We bridge the gap between women’s sports and the cultural movement around it, and help brands connect authentically with the most powerful growth engine in modern sports.
The only one in Europe.
Mission
TO HELP BRANDS MAKE IMPACT IN WOMEN’S SPORTS THROUGH STRATEGIC INSIGHTS AND BOLD CREATIVITY, WHILE GROWING THE SPORT TOGETHER.
HERE’S WHAT WE DO
SERVICES
- Insights
- Strategy
- Campaigns
- Events
Cultural and audience insights that help brands shape, enter and lead in women’s sports culture.
Turning the momentum of women’s sports culture into high-impact brand strategies and growth.
Campaigns and content that connect your brand with the right fans, powered by passion and strong storytelling.
Real-world events, built on women’s sports insights, that connect your brand with the next generation.
02.
OUR LATEST CAMPAIGNS
Her Drive
InsightBehind every great success lies a road full of bumps, tough choices and moments of doubt, something traditional sports media never shows.
ConceptIn Her Drive, four Dutch top athletes step into the all-electric Porsche Macan GTS with host Lexie Stevens to talk about their wins, the choices behind them, what setbacks taught them and what they want to pass on to the next generation.
Athletes
Jill RoordFootball
Demi van den WildenbergSprint
Antoinette Rijpma-de JongSpeed skating
Lois AbbinghHandball
Assets
Long-form format for YouTube
Social snippets
Photoshoot for Discovered
Porsche Her Drive | Jill Roord12K views
Porsche Nederland25.7K subscribers
Subscribe
84ShareSave···
Reel
CommentsLive
L
lexiestevenss❤️❤️❤️2 likes
♡K
kristysnepvangersNiet normaal jij ❤️❤️🔥🔥2 likes
♡R
ruitergelukYou go girl 🔥🔥2 likes
♡P
porsche_nederland@karinstevensvanschaik 🤝
♡In the press
LINDA., Marie Claire, Cosmopolitan and more
LINDA.
Marie Claire
On Porsche Discovered547K+
viewson Instagram
15K
viewson YouTube
15
publicationsin the press
4
episodeson YouTube
The Big Catch-Up
InsightDuring the World Cup, every woman becomes a football fan.
CampaignWhile every brand was chasing the male fan, the female fan was overlooked. So Heinz put her first. Instead of guessing what she wanted, we asked: six macro-influencers asked their followers how they really watch football with their girlfriends. Their answers became the blueprint for The Big Catch-Up, a watch party built entirely around the female fan.
Assets
Event production, with over 100 attendees
Athlete and creator management
Hero video
Social layer
01 · We asked
Hoe kijk jij eigenlijk voetbal met vriendinnen?Typ iets...Six macro-influencers asked their followers one question: “How do you actually watch football with your girlfriends?”
02 · They answered
500+answers in the DMs
FriendsA good barGreat snacks
Social layer · their stories filled up with Heinz
03 · We built it
A watch party built entirely for the female fan, hosted by Estavana Polman, plus a home party box for every other match.
In the press
15+ media publications
Marie ClaireJANWomen’s HealthadformatieMarketingTribuneMarketing ReportFONKSportNEXTfoodclicksSportnieuws.nlBart’s Boekje
23MIO
organic viewsacross channels
500+
answersin the DMs
15+
publicationsin the press
Let’s Grow
InsightAlmost half of young women who play sport consider quitting, most often because of a lack of self-confidence.
CampaignTogether with Lidl Netherlands we launched Let’s Grow, a platform that puts female athletes centre stage to inspire young girls to keep playing. In a mini documentary, former handball goalkeeper Tess Lieder shares what she wishes she could have told her younger self, celebrating growth, resilience and the power of visible role models.
Athlete
Tess LiederHandball
Assets
Mini documentary
Social layer and snippets
9MIO
viewsacross channels
12%
engagementrate
2
TV showappearances
3
radioshows
Gold starts
with pancakes
InsightOn the morning she won Olympic gold in Milan, Antoinette Rijpma-de Jong’s husband Coen was still baking her pancakes.
CampaignAntoinette shared it in an interview right after her win. Together with Koopmans we turned that moment into a social campaign: the base of her gold was pancakes, and nothing would change in the run-up to the World Championships a few weeks later. So Coen made sure her preparation was perfect.
Athlete
Antoinette Rijpma-de JongSpeed skating
Assets
Social video
01 · The starting point
Olympic gold in Milan, with Coen celebrating in the stands.
02 · The confirmation
Right after the race, Antoinette tells the press about her pancake breakfast.
03 · The social campaign
Coen’s perfect World Championship prep, by Antoinette.
Reactions on the social videoLive
C
coen_rijpma🥵♥ by author
♡39X
xandravelzeboer😂♥ by author
♡21R
rbusscher75Haha... lekker bezig Coen! Is dat voor een heel leger? 😂
♡12M
mirellamenting😂, heel veel succes dit weekend 💪🏼
♡11F
ferrytollHolla Holland - Let’s gooo🧡🔥🇳🇱
♡10M
miketweepuntnulHahahaha 😍
♡10S
samantha.van.wijkHahaha, geweldig! 🥞💪🏼
♡9J
jannekebrunstingHahaha, is dit voor het hele team? 😂😂
♡9U
uytdehaageLekker hoor 😋 Best food there is!
♡83.4MIO
viewsacross channels
8%
engagementrate
03.
OUR LATEST STRATEGIC PROJECTS
ChallengeHow can we attract more fans to Villa Park for the Aston Villa Women matches?
StrategyWe built the fan and community engagement strategy for Aston Villa Women: a clear, actionable plan to grow their audience, strengthen community ties and raise the club’s presence in the WSL. From fan personas and player branding to brand values and content pillars, one roadmap to connect with supporters in a consistent, culturally relevant way.
01Player branding
02Fan insights
03Brand values
04Market strategy 2025
FC Groningen Vrouwen
ChallengeDevelop a future-proof vision for women’s football at FC Groningen.
The projectWe built the brand strategy for FC Groningen Vrouwen. Starting from the market context and the club’s ambition, we defined the mission, the vision and the story. We added a fifth value, Eigenzinnig, to the club-wide G.A.S.T., mapped four supporter personas and the role of players as storytellers, and turned it all into a partner proposition built on co-builders, not sponsors.
01Context & ambition
02Mission & vision
03Brand values
04Supporters & players
Napoli Women
ChallengeHow do we get our community more behind the women’s team?
CampaignWe created Napoli Family: a unifying community campaign that brought the women’s team, the club and the city under one shared identity. Players, families and lifelong fans tell why Napoli Women matters to them, making the team part of the Napoli family and laying the foundation for long-term storytelling.
And many more
FC Twente Women
Fan demographics workshop to understand, target and grow the audience for the women’s team.
KNVB
Inspiration session on women’s sports.
ESPN + KNVB
Project description to follow.
